Partner with Rayy

RAYY × BRAND PARTNERSHIPS

Beauty.Experts.Experiences.Community.All in one ecosystem.

Explore partnerships →Explore Rayy Beauty ↗
Rayy mobile app interface
30-DAY CONTENT ENGINE692.2KInstagram views across Rayy Beauty Edit + Curated by Rayy
Expert beauty demonstration▶ Watch expert proof

Venue, travel, celebrity talent, product inventory, paid media and extended advertising rights are scoped separately. Rayy reports observed results; sales are never guaranteed.

SEE THE ECOSYSTEM IN MOTION

Proof you can
press play on.

Every tile opens the original Rayy video.

PAST PRODUCT + GIFTING PARTNERS

Brands have already
entered the Rayy journey.

From product discovery and consumer gifting to live experience integration.

Character Paris collaboration featured consumer beauty goodies valued at up to ₹1,000 in Rayy campaign communication.

THE CONNECTED RAYY JOURNEY

Rayy Beauty website showing expert tips, products, events and one-to-one adviceLIVE RAYY BEAUTY EXPERIENCE ↗

RAYY RECOMMENDS × RAYY BEAUTY

01WATCHA real tip or demonstration
02UNDERSTANDWhat the product does and why
03DISCOVERThe products behind the technique
04ACTShop, book an event or ask an expert
Open Rayy Beauty ↗See Yash’s dewy makeup tipSee the soft-glam lip edit

Recommendation remains credibility-led. Paid amplification and genuine recommendations are clearly distinguished.

WHY RAYY, NOT JUST INSTAGRAM?

THE SMARTER MEDIA MIX

PAID INSTAGRAM

Scale attention

Best for reach + retargeting

Buy impressions and clicks against a defined audience. Performance depends on the creative, targeting, product, website and media optimisation.

Measures CPM, reach, CTR, CPC and attributed sales.
CREATOR CONTENT

Borrow trust

Best for voice + social proof

Place the product inside a creator’s style and audience. Fees, reach, usage rights and purchase intent vary significantly by creator.

Measures views, engagement, saves, comments and clicks.
RAYY

Build understanding

Best for education + interaction

Connect expert demonstration, product trial, community participation, Rayy Beauty discovery and a tracked action pathway.

Measures participation, trials, questions, scans, clicks, feedback and reusable content.
Use Instagram to find more people.Use Rayy to help the right people understand, experience and act.

LIVE + UPCOMING

Moments a brand
can step into.

Expert education, community experiences and high-intent beauty conversations.

Items marked “In discussion” or “Developing” are upcoming opportunities and not yet confirmed.

PARTNERSHIP BUILDER